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Jeep(R) Named Top Domestic Brand in Kelley Blue Book's
kbb.com(R) 2010 Residual Value Study
AUBURN HILLS, Mich., Dec. 4
/PRNewswire/ --
- Jeep® brand boasts highest resale value among all
domestic brands
- Jeep brand resale value improves for 2010 as industry
average declines
- Jeep vehicles projected to retain nearly 36 percent of
original retail price after five years of ownership - more than 3 percent
above industry average
- Jeep one of only two brands in top 10 with improved
resale value for 2010
Buy Jeep®, and get value. Including
resale value.
The iconic Jeep brand ranks as the
top domestic brand in Kelley Blue Book's kbb.com® 2010 Residual Value Study.
According to the annual resale value
analysis, new 2010 Jeep brand vehicles will maintain 35.7 percent of their
original value after five years of ownership - more than 3 percent above the
industry average.
"This achievement is a
testament to the strength and heritage of the Jeep brand," said James
Bell, Executive Market Analyst - Kelley Blue Book. "The word 'Jeep' has
long stood for strength, portraying the vision of what a Jeep is, and what it
can do. The Wrangler has, and continues to be the backbone of this marque,
drawing a strong and loyal following, helping to maintain its value."
While eight of the brands in the
study's top 10 declined versus their 2009 values - with the industry average
declining 1.6 percent - the Jeep brand's resale value improved 2.8 percent for
2010.
"We are pleased that the Jeep
brand has been recognized by Kelley Blue Book for earning the highest resale
value among domestic brands, and that Jeep has improved significantly in a
difficult year that has seen the industry decline," said Mike Manley,
President and CEO - Jeep Brand, Chrysler Group LLC. "The Jeep brand's high
resale value is a testament to a legendary, iconic brand that provides
consumers an array of SUVs that deliver a unique blend of freedom and
adventure, capability, best-in-class claims and value."
Jeep vehicles have always been
right-sized, never wasteful and deeply respectful of the environment - traits
important to all Jeep owners who share a passion for adventure, fun and freedom
in whatever they do. The brand's legendary Go Anywhere, Do Anything(TM)
heritage is maintained in the widest range of sport-utility vehicles (SUVs)
under one brand.
- Jeep Compass is a compact SUV with a modern, urban
design that delivers fun, freedom, utility, best-in-class fuel economy of
29 miles per gallon (mpg) and Jeep 4x4 capability at a terrific value
- Jeep Patriot is designed to reach younger buyers
wanting the credibility, capability and cachet of the Jeep brand at an affordable
price with class-leading fuel economy of 29 mpg. Patriot was recently
named an Insurance Institute for Highway Safety (IIHS) "Top Safety
Pick," and earned the Texas Auto Writers Association's "Compact
SUV of Texas" award
- Jeep Liberty offers legendary Trail Rated® Jeep 4x4
capability combined with a new level of on-road refinement and innovative
features, including an industry-exclusive Sky Slider full-length
open-canvas roof
- Jeep Wrangler, the brand icon, remains true to its
heritage as the original, extreme fun-and-freedom machine
- Jeep Wrangler Unlimited is the only four-door
convertible SUV on the market with room for five adult passengers
- Jeep Grand Cherokee, the vehicle that revolutionized
the SUV market when it was introduced in 1992, continues as the luxury
flagship of the brand with its on-road refinement and off-road capability
- Jeep Commander, with seating for seven, delivers a
best-in-class off-road driving experience with superior on-road ride and
handling
About the Jeep brand
Built on nearly 70 years of
legendary heritage, Jeep is the authentic SUV with class-leading capability,
craftsmanship and versatility for people who seek extraordinary journeys. The
Jeep brand delivers an open invitation to live life to the fullest by offering a
full-line of vehicles that continue to provide owners with a sense of security
to handle any journey with confidence.
To meet consumer demand around the
world, all seven Jeep models are sold outside North America - and all are
available in right-hand drive versions and with gasoline and diesel powertrain
options. Chrysler Group LLC sells and services vehicles in approximately 120
countries around the world.
Dallas Dodge has one of these legendary vehicles available
for you.
Click on the Inventory link to find yours today
Chrysler Group LLC Earns Four 2010 “Top
Safety Picks” From
Insurance Institute of Highway Safety
2010
Jeep® Patriot, 2010 Chrysler Sebring, 2010 Dodge Avenger and 2010 Dodge
Journey named Insurance Institute for Highway Safety (IIHS) Top Safety Picks
Chrysler Sebring, Dodge Avenger and Dodge Journey earn IIHS
Top Safety Pick honors two years in a row for both the 2009 and 2010 model
years
Chrysler Group demonstrates continued leadership in occupant
protection and overall vehicle engineering capability with almost 15 percent of
the total IIHS 2010 Top Safety Picks
Auburn
Hills, Mich., Nov 18, 2009 -
